You’ve likely heard that automation and AI can reduce costs and improve efficiency. Maybe you’ve even automated a few tasks. But if the results feel incremental or hard to measure you’re not alone.

Many SMBs invest in automation tools without a clear plan for impact. The technology works, but the business value remains unclear. The real challenge isn’t automation itself it’s knowing where to apply it, how to prioritize use cases, and how to deliver results quickly without disrupting operations.