As per various reports, nearly half of the digital shoppers evaluate the eCommerce store’s credibility based on its mobile responsive design and features. This significantly affects the chances of transformation from a lead to a consumer. Some eCommerce app features positively impact your business app. This is because it makes your app more user-friendly. It must support a customer’s journey and provide users best experience.

On the contrary, to develop a robust business pillar in the eCommerce marketplace, you are required mobile app development with excellent features. In this scenario, you are in a state regarding which features to incorporate into your list of eCommerce mobile app features.

Introduction

If you are a business owner, it is important to embrace eCommerce functionalities and features that highpoint your business procedure. For instance, if your eCommerce app involves offering payment terms to your customers, you will need to make sure that your app contains the feature of setting a customer’s credit limit.  

Keeping this scenario under consideration, we are presenting to you the list of six key features to ensure the enterprise’s success.

The Website Must Include Feedback and Ratings

It is one of the most common features of eCommerce apps. Certainly, it is a misconception that having reporting or feedback is just important for the customers. However, no one thinks that the feedback you attain via an app can be incorporated to enhance the user experience of the app. You must take into consideration that the app satisfies the users and must be well-built.

It Must Incorporate Google Analytics

So now you have an app where users are visiting and purchasing your product. But do you have any which is your best selling product? Do you have any idea regarding the time that is most crowded on your app? Google Analytics is of great help in this scenario. It will help you measure your app’s complete potential. Google Analytics is present in almost all the mobile app features list. There is a reason behind this. Incorporating Google Analytics will enable you to look for products that are being sold the most, the way users interact with the app, and all the patterns in the user behavior. This information will assist you in formulating plans for the user framework.

It Provides Excellent User Experience

The user-friendly and intuitive apps are not at all scarce in the market. For this reason, users will think twice before leaving the app if it doesn’t satisfy them. Therefore, user interface and user experience are very significant for user retention and your app. When users see your app they must find the whole experience different and better as compared to other competitive apps. In other words, anyone allocating their money and time to the app must find the app worth it.

It Must Provide Augmented Reality assistance

This is something that is not new in the online shopping world. Out of all the cutting-edge features of mCommerce and eCommerce apps, the augmented reality assistance feature has proved to be the biggest hit. As per the various reports of the retail world one-third of the US population incorporates AR technology while purchasing online products. We can witness famous eCommerce apps like Amazon, incorporate the AR assistance feature to allow users to try products within the app in actual time.

It Should Provide Live Stream Shopping

After COVID-19, one of the most significant features that has changed the online shopping landscape is the live stream feature. It was primarily introduced by social media platforms like YouTube and Instagram. Generally, on alive stream, brands display their products from different profiles and paste the direct link of the product on the screen.

It Must Entail Buy-now-pay-later Option

Nowadays, more and more people are expecting to include a buy-now-pay-later (BNPL) feature in their apps. This feature permits the users to purchase things and pay later in different small installments. Buy now pay later transactions are expected to rise by more than $450 billion by 2026. It is thought that shoppers and consumers are expected to pay in heavy installments via BNPL over credit cards.

Conclusion

After viewing the discussion above, it can be concluded that the web is a global marketplace. The shoppers are not just restricted to languages and geographies. They follow and support platforms that provide; an amazing shopping experience, value for money, and convenience. For this reason, e-commerce software development companies are consulted to deliver flawless customer experience.

Frequently Asked Questions (FAQs)

What do you mean by E-commerce software development?

It entails the development of apps that allow online stores to manage their business.

What do you mean by software in E-commerce?

It is the collection of tools and systems created to assist retailers in functioning their digital shops.

What is E-commerce Development?

It is the process of creating an e-commerce website where people can buy online products.

What steps are included in creating an e-commerce website?

·         Opt for an e-commerce platform

·         Buy a domain name

·         Look for a developer

·         Select your e-commerce themes

·         Tailor your e-commerce template

·         Add all the products

·         Set the payment options

·         Sort out all the shipping settings

Diginatives is the best e-commerce software development company that incorporates the best methods to analyze the history of visitors and decode patterns that affect their purchase decisions.